Franchising and growth often go hand-in-hand. It seems like it’s the obvious thing to say when you are a franchise investor or a multi-unit operator. If you are considering the idea of expanding your portfolio, this guide just might be worth looking into. There may be different ideas you’re playing around with in the food service industry. One such thing you might be looking for is a brand that offers delicious flavors, efficient operations, and a nationwide brand that can draw in new and recurring customers.
If there is one brand in particular that fits the bill, it’s Tony Luke’s. The question is: is it one of the multi-unit franchise opportunities that will work for you? That question will be answered in more detail down below. So let’s help you decide if Tony Luke’s could be the best addition to your portfolio.
A Brand That Really Stands Out
For those that love Philly cheesesteak, you might find that Tony Luke’s is one of the names you recognize. It might be that you’re looking for a cheesesteak franchise that you know will actually thrive in your multi-unit space. This South Philadelphia institution has grown to become a nationally known brand and for good reason. For one, it’s authentic and has a no-frills approach to the way they offer delicious comfort foods.
If there is one thing that Tony Luke’s doesn’t believe in, it’s trends or gimmicks. They care more about quality and consistency more often than anything. The instant brand recognition is one of the major benefits that franchisees can benefit from. Plus, it can be the best go-to option for someone who searches for “cheesesteaks near me”. Imagine the buzz you’d generate when you establish a new Tony Luke’s location in your local area, especially when it’s a brand that has a loyal following and a reputation for delivering excellent quality at quick speeds.
A Business Model That Is Easily Scalable For Expansion
One thing you may already know is that not all franchises will be easy to scale. For a brand like Tony Luke’s, it’s built to where it can support restaurant franchise growth. Not to mention, they have the resources handy for handling supply chain logistics, staffing, and other moving parts that consist of the operational process. Simply put, they thrive on efficiency and replication.
This means that you can easily set up multiple franchises in different locations. The concept will stay the same. As such, you will see the following in all of these franchise locations including:
- Streamlined food preparation and training
- Standardized operations throughout all units
- Bulk purchasing power that you can use to your advantage
- Strong vendor relationships
- Consistent marketing across local areas and regions
What you see here is a model that does not have the painful aspects of scaling a franchise. Instead of drowning in the administrative insanity that you could see with different franchises, you’ll focus more on performance and customer satisfaction. Both of these attributes alone can certainly make for a successful franchise (or multiple amounts). If that doesn’t inspire you to say “OK, I’m in. Let’s talk more”, we’ve got a few more things you might want to know about.
Dedicated Multi-Unit Franchisee Support
Yes, Tony Luke’s is designed to provide support for multi-unit operators. If you invest in multiple stores through the brand, you’ll get the personalized guidance you need in order for each franchise to succeed. We offer support for strategic marketing and site selection, comprehensive training, ongoing operational coaching, and so much more. Simply put, we know what kind of support is needed to ensure the ongoing success of a Tony Luke’s franchise. We don’t cut corners and we don’t say no to solving an issue one of your franchises face.
If you need support, we have it ready for you at whatever stage your franchises are at. We aim for every Tony Luke’s to succeed no matter where it’s established or how many you invest in. We take your success as seriously as our success in general.
Flexible Footprint Options For Any Market
For multi-unit managers, real estate is one major consideration that should not be overlooked. What makes Tony Luke’s so appealing is that it offers versatile build-out models to ensure that your franchise can fit into different venue types no matter the square footage. It can be a street-facing space, a food court location, or even a concession space at your local sporting complex. You name it, there’s a good chance you can fit a Tony Luke’s inside.
With this flexibility, you’ll be able to maximize visibility in urban areas that are in high-demand. Plus, you can also make your franchise known in spaces that are non-traditional but draw in high levels of traffic. And a franchise can blend well and scale quickly across numerous real estate footprints. It’s the flexibility that makes Tony Luke’s an excellent option to add to your franchise investment portfolio.
A Simple Menu That Appeals To A Variety Of Customers
Don’t you think it would be best to put together a menu that can offer numerous types of customers? You might capitalize on an opportunity where restaurants in one area of your community may be unknowingly undeserving one group of customers. For example, there might be little to no vegetarian options. Luckily Tony Luke’s has food offerings for vegetarians and meat lovers alike.
The menu also has a broad appeal to different customers from college students to commuters. You can also draw in families who want something quick to eat but would rather say “no” to McDonalds. Finally, there’s also people from out-of-town who don’t have a Tony Luke’s at their location, but would love to have one established once they have the best experience possible with one of our item menus.
Final Thoughts
Tony Luke’s is always open to the idea of establishing more franchises. This can be your best opportunity to add more to your portfolio. Why settle with brands where scaling franchises will be so complex? Yes, diversifying your franchise portfolio is ideal, but it would be a great idea to include Tony Luke’s into the mix. If you agree and have any additional questions on what to do next, be sure to contact us today.
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