Corporate gifting is an important part of building strong relationships in the business world. Whether you’re trying to show appreciation to your most loyal clients, celebrate your employees, or make a positive impression on potential partners, picking out the right corporate gift(s) can make a world of difference.
One question often comes up, however: how much should you spend on corporate food gifts? Striking the right balance between thoughtfulness and cost-effectiveness is easier said than done. We understand this very well, which is why we’ve put together this guide.
In this blog post, we’ll discuss how to determine what your gifting budget is, take a look at some strategies for maximizing value, and go over some excellent corporate food gift ideas. Let’s get started!
The Value of Corporate Food Gifts
Giving your employees and clients corporate gifts (especially food-based corporate gifts), is an effective way to both strengthen relationships and express your gratitude. Studies show that more than 90% of employees want to receive gifts from their employer.
Not only that, but thoughtful corporate gifts for clients can yield impressive returns (i.e. if you send corporate food gifts to past clients, they’ll be more likely to make purchases from your business again in the future).
Food gifts are particularly impactful because they appeal to almost everyone. From gourmet food gift baskets to regional delicacies, these gifts are personal and easy to share. They also evoke a sense of celebration, which means they’re a popular choice for holidays, big milestones, and other special occasions.
How Much Should You Spend on Corporate Food Gifts?
When figuring out what your corporate gifting budget is, there are a few things you’ll want to consider. Let’s break it down below:
The Value of the Relationship
If the recipient is a high-value client or long-term business partner, it makes sense to allocate a larger portion of your budget to show your appreciation. For newer or smaller-scale relationships, a more modest gift (say something that costs between $20 and $40) may suffice.
Industry Standards
Gifting norms can vary by industry. For example, luxury or competitive sectors may demand more impressive gifts. Smaller industries, on the other hand, might lean toward simpler, more budget-friendly options.
The Occasion
The context of the gift also matters. For a casual “thank-you,” something like a $25 gift card should work quite well. However, if you’re celebrating a milestone or the end of a huge project, a gift in the $100-$200 range would be more appropriate.
Your Budget
Many companies dedicate 1–2% of their annual revenue to corporate gifting. While that might not sound like much, it tends to add up when spread across multiple employees and clients.
Strategies for Maximizing Your Corporate Gifting Budget
A small, high-quality gift will leave a much stronger impression than an expensive but generic gift. Let’s look at some strategies for maximizing your corporate gifting budget below:
Focus on Quality Over Quantity
We’d recommend seeking out corporate gifts that are well-made and thoughtful. You should also make sure that the recipient (whether client or employee) will actually like said gift.
Personalization
Writing a personalized note is a must! Clients and employees will value the thought behind the gesture more than the price tag.
What is the Perfect Affordable Corporate Food Gift?
Looking for the perfect affordable corporate food gift? We’ve got you covered! Tony Luke’s frozen cheesesteaks are delicious and affordable — and we’re pretty sure they’ll be a hit with everyone!
Here’s why you should consider getting frozen cheesesteaks or gift cards from Tony Luke’s when picking out corporate gifts for employees and clients:
Philadelphia-Themed Food
Philadelphia is famous for its cheesesteaks, and Tony Luke’s serves some of the best cheesesteaks in the city. By gifting their frozen cheesesteaks, you’ll be sharing a piece of Philly’s culture with your clients or employees.
Affordable and High-Quality
Gourmet gift baskets and premium wine hampers can cost hundreds of dollars. Thankfully, Tony Luke’s frozen cheesesteaks are a lot more budget-friendly — and you won’t have to compromise on quality, either.
Nationwide Shipping
Tony Luke’s frozen cheesesteaks can be shipped anywhere in the U.S., which means they’re a great food gift option for clients who live far away.
Food Gift Basket Ideas
You can never go wrong with giving someone a food gift basket! Here are some suggestions for anyone who’s thinking about putting together a food gift basket for their employees or clients this holiday season:
Locally Sourced Products
Consider sending your employees or clients a gift basket filled with local products (like artisanal cheeses, handmade chocolates, or regional wines). These gifts show thoughtfulness, and you’ll get to support small businesses, too.
Seasonal Goodies
Holiday-themed goodies (like gingerbread cookies or hot cocoa) are sure to be a hit with most people!
Coffee and Tea
You can put together a gift basket that includes high-quality coffee and/or tea, cute mugs, and delicious biscuits.
Healthy Snacks
For health-conscious clients or employees, you might consider putting together a gift basket that includes dried fruit, nuts, and protein bars.
When picking out or putting together a food gift basket, you’ll obviously want to keep the recipient’s preferences in mind. It’s important that the gift basket feels thoughtful and personal!
We’d also strongly recommend asking your clients and employees whether they have any allergies or dietary restrictions before gifting them a food gift basket.
Conclusion
When deciding how much to spend on corporate food gifts for clients, you should consider the value of the relationship, the context of the gift, and your budget. Remember, you don’t have to spend a fortune on corporate gifts. As long as they’re thoughtful, that’s all that really matters!
With corporate gifting, the most important thing is to show your clients and employees that you value and appreciate them. With the right food gift, you can strengthen your relationships with your clients, boost employee morale, and leave a lasting impression no matter what your budget is.
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